Sep 15, 2014

Jaffee Yee's new print magazine: Mekong Travel and Business

Publishing veteran and art critic, Jaffee Yee, knocks out new publications like there is no tomorrow and his latest venture promoting the Mekong Region is due for an auspicious birth at the PATA Travel Mart later this week.
Commenting on our tongue-in-cheek references to his various publishing ventures that also includes well-know coffee table books on Asia’s arts and culture, editor and publisher, Mr Yee noted:
“You said my baby was due in September? Tell the world that the baby will be born 18 September at 4 P.M in Phnom Penh at our PTM booth. All are welcome to witness the glorious birth.”
PTM is often used by PATA members to launch new products, but print magazine are a rarity these days due to the dominance of online media.
The first of Mekong Travel and Business’ six editions, annually, will feature a stark black and white cover with serious poses from five hotel and travel investors heavy weights, including William Heinecke, who has built a hotel empire of multiple brands that extends across Asia, the Middle East and Africa.
The CEOs are on the cover of the new magazine, however, for their vision and role in developing hotels in the Mekong region.
For travel and hospitality executives attending the PTM this week in Phnom Penh, Mr Yee has issued an open invitation to attend his launch party at Booth G14, Diamond Island Convention & Exhibition Centre at 4 P.M, 18 Sepember.
He promises “drinks, cheers and celebration.”
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