Foreign and Vietnamese experts are currently discussing a master plan which is described as a more explicit direction for Vietnam’s tourism.
As declared by Dr. Vu Tuan Canh, the assistant professor of the EU-funded Environmentally and Socially Responsible Tourism Capacity Development Programme, the plan is essential to the development of tourism in Vietnam and it also make sure that tourism does not meet any social or environmental problems and the ineffectiveness in competitiveness.
He found it important to make plans for local destinations to attract more visitors in both rural and urban areas.
However, Professor Martin Fontanari believed in the importance of the market orientation. He also stated that it was the base for planning a tourism strategy. He emphasized that it was the approach not procedure that Vietnam had to adjust in order to build a stable and long –term plan.
He also concentrated on the plan of developing tourism on Son Tra peninsula in Da Nang, pointing out the strengths and weaknesses of the area and proposed to build brand new tourism products here.
Mr. Pham Trung Luong, the vice director of Vietnam National Administration of Tourism’s Institute for Tourism Development Research thought that the shortcomings of Vietnam’s tourism also came from the poor collaboration between the leaders when making plans.
He stated that the ones who take responsible for plan assessment were not experts so this resulted in mistakes.
Meanwhile, Vietnam tourism is currently suffering from the significant fall in tourist arrivals in 12 months in a row.
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