Thai and its subsidiary Thai Smile will open four new routes
this winter to China , Japan and Laos , competing head to head with
low cost carriers.
The last Thai Airways International Board of Directors
meeting is giving a boost to Thai Smile with more international destinations
being served by Thai Airways subsidiary. Thai Smile’s expanding network
confirms the repositioning of the carrier into a complementary airline to Thai Airways
with lower costs and simplified services.
The Board of Directors approved of the opening of the
following four new routes for the winter season starting October 27, in order
to increase revenue as targeted and meet market demands.
The first Thai Smile route will link Bangkok
to Chongqing in the People’s Republic of China .
Flights will be operated with an Airbus A320-200 aircraft with three
frequencies per week, At the same date, Thai Smile will also launch three
weekly frequencies from Bangkok to Changsha in the People’s Republic of China with an Airbus A320-200
aircraft. The frequency will be increased to five flights per week from January
16, 2014.
The most surprising will be the arrival of Thai Smile on the
Bangkok-Luang Prabang (Laos )
route which will further dent into another lucrative route served by Bangkok
Airways. Thai Smile will propose a daily flight from November 16 with an Airbus
A320-200. The carrier will then be in competition with two other airlines,
Bangkok Airways and Lao Airlines.
While Thai Smile will be positioned in these three routes,
Thai Airways confirmed that it will launch a Bangkok-Sendai route in Japan .
The new route which has been planned for at least five years will be operated
with an Airbus A330-300 with three flights per week, effective 3 December 2013.
Meanwhile, the Board of Director acknowledged Thai Airways
Group performance in August 2013. Available Seat-Kilometer (ASK) increased 10.8
percent due to new aircraft deliveries and route adjustments based on passenger
demand. Revenue Passenger-Kilometer (RPK) increased 9.9 percent, resulting in
an average Cabin Factor of 78.0 percent, which was lower than the same month
last year which showed an average of 78.7 percent. The number of passengers
carried increased 6.2 percent, compared to the same month last year.
For Thai Smile in August 2013, Cabin Factor averaged 77.0
percent; lower than the same month last year which averaged 82.5 percent. Thai
Smile business unit serves 13 routes, compared to four routes last year.
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