Oct 18, 2013

ITB Asia 2013 To Be Held In Singapore

ITB Asia promises to deliver a varied line-up of conferences and a wide range of ‘how-to’ sessions on adapting to a changing travel business landscape when it opens mid next week.

Power packed programme will be delivered by the likes of Mix!, American Express, micenetASIA, PATA, NATAS, GBTA and Medical Tourism Association on the sidelines of what is now Asia’s most important trade show.

Now in its sixth edition, ITB Asia will be held 23 to 25 October at the recently refurbished Suntec Singapore Exhibition & Convention Centre, but only for this year.

Starting 2014 the show moves to Marina Sands, home to Singapore’s glitzy casino and a world-class convention centre. ITB Asia announced the new partnership with Marina Sands last month.

Suntec hosts the 2013 trade fair and conferences that will deliver 3,850 minutes of high powered content over 20 sessions during which high profile speakers and industry experts will present and lead discussions on a range of topics covering all aspects of the travel industry.

“As a global melting pot for the travel industry, we recognise the importance of taking the lead in delivering the latest industry insights to keep our partners at the forefront of travel. Delegates attending this year’s conference will be exposed to a variety of tailored sessions that will address the latest developments, challenges and trends in travel. Our aim is to consistently deliver practical know-how and tangible learning points that our delegates can apply to their businesses to elevate success,” said Nino Gruettke, executive director of ITB Asia.

The sixth instalment of the annual trade show will also welcome several new conference partners including Pacific Asia Travel Association (PATA), Medical Tourism Association, Travel Link Daily, Mix!, American Express and micenetASIA.

The conference programme will kick-off 23 October with a keynote speech by PhoCusWright founder, Philip Wolf, on the importance of innovation and how travel companies can “future-proof” their strategies and continuously adapt to flourish. This will be followed by a session on Crisis Management where an expert panel will offer advice on setting the right procedures and resources in place to respond effectively in the event of crisis.

PATA joins this year’s programme with two high-level sessions on human capital development and facilitating visitor economy.

PATA CEO Martin Craigs will open and moderate the first high-level gathering that will address key questions including the opportunities and obstacles involved in human capital development particularly within the tourism industry.

PATA will also hold a session on the growth opportunities in Asia where representatives from Maldives, China and Myanmar will share insights on how to embrace visitors from the different regions.

The Medical Tourism Association’s inaugural session will focus on the growing US$100 billion industry, helping delegates understand the medical tourism industry from a global perspective as well as strategies being used to generate business opportunities and increase economic growth.

Organised by leading Chinese trade media, Travel Link Daily, a session addressing new trends in the Chinese travel market will be led by Renee Hartman, Co-founder of China Luxury Advisors. In the second session, delegates will be able to learn more about the challenges facing the  Chinese outbound travel market from destination marketing industry representative Dr Grace Pan, International Director of Tourism and Events Queensland.

A key event for ITB Asia delegates and travel agents, National Association of Travel Agents (NATAS) returns with the NATAS Travel Conference 2013 featuring a panel discussion on current industry opportunities led by Ho Kwon Ping, executive chairman of Banyan Tree Holdings who will deliver the opening address.

The powerful line-up of events continues with Global Business Travel Association’s (GBTA) one-day business travel forum where participants will hear about the latest economic forecasts on business travel spend in the region, and learn new insights that will help travel professionals successfully plan for the future.

ITB Asia has also expanded the conference component with a variety of new sessions to help companies and event planners grow their businesses.

Mix!, Asia’s creative meetings magazine, is bringing four of the region’s leading event professionals to ITB Asia to share the secrets of their success.

Industry heavyweights American Express and micenetASIA will also join hands and combine their respective expertise to provide delegates with invaluable tips on how to leverage knowledge on the travel industry to kick start a meeting programme.

Executives from American Express will also be discussing research findings from the 2013 Meetings Risk Mitigation Report and provide guidance on potential risk exposure areas and best practices on managing meetings the right way.

ITB Asia is also a partner event of TravelRave 2013, a mega travel and tourism festival week organised by the Singapore Tourism Board.

ITB Asia 2013 will take place at the Suntec Singapore Exhibition & Convention Centre from 23 to 25 October. Organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau, ITB Asia features hundreds of exhibiting companies from Asia-Pacific, Europe, the Americas, Africa and the Middle East, covering leisure, corporate and MICE travel. Exhibitors from every sector of the industry, including destinations, attractions, airlines and airports, hotels and resorts, tour operators and travel related companies are all expected to attend.

ITB Asia attracts over 8000 attendees including partners, exhibitors, travel trade buyers, trade visitors and journalists from around the world. www.itb-asia.com.

Visit us at http://www.threeland.com/ to get further information about traveling around the world and Vietnam holidays; to have access to the best travel services and to meet our professional consultants who're always available for help. For any inquiry please contact us.
A warm welcome from Threelanders.


Post a Comment

Related Posts Plugin for WordPress, Blogger...