ITB Asia promises to deliver a varied line-up of conferences
and a wide range of ‘how-to’ sessions on adapting to a changing travel business
landscape when it opens mid next week.
Power packed programme will be delivered by the likes of
Mix!, American Express, micenetASIA, PATA, NATAS, GBTA and Medical Tourism
Association on the sidelines of what is now Asia’s most important trade show.
Now in its sixth edition, ITB Asia will be held 23 to 25
October at the recently refurbished Suntec Singapore Exhibition &
Convention Centre, but only for this year.
Starting 2014 the show moves to Marina Sands, home to
Singapore’s glitzy casino and a world-class convention centre. ITB Asia
announced the new partnership with Marina Sands last month.
Suntec hosts the 2013 trade fair and conferences that will
deliver 3,850 minutes of high powered content over 20 sessions during which
high profile speakers and industry experts will present and lead discussions on
a range of topics covering all aspects of the travel industry.
“As a global melting pot for the travel industry, we
recognise the importance of taking the lead in delivering the latest industry
insights to keep our partners at the forefront of travel. Delegates attending
this year’s conference will be exposed to a variety of tailored sessions that
will address the latest developments, challenges and trends in travel. Our aim
is to consistently deliver practical know-how and tangible learning points that
our delegates can apply to their businesses to elevate success,” said Nino
Gruettke, executive director of ITB Asia.
The sixth instalment of the annual trade show will also
welcome several new conference partners including Pacific Asia Travel
Association (PATA), Medical Tourism Association, Travel Link Daily, Mix!,
American Express and micenetASIA.
The conference programme will kick-off 23 October with a
keynote speech by PhoCusWright founder, Philip Wolf, on the importance of
innovation and how travel companies can “future-proof” their strategies and
continuously adapt to flourish. This will be followed by a session on Crisis
Management where an expert panel will offer advice on setting the right
procedures and resources in place to respond effectively in the event of
crisis.
PATA joins this year’s programme with two high-level
sessions on human capital development and facilitating visitor economy.
PATA CEO Martin Craigs will open and moderate the first
high-level gathering that will address key questions including the
opportunities and obstacles involved in human capital development particularly
within the tourism industry.
PATA will also hold a session on the growth opportunities in
Asia where representatives from Maldives, China and Myanmar will share insights
on how to embrace visitors from the different regions.
The Medical Tourism Association’s inaugural session will
focus on the growing US$100 billion industry, helping delegates understand the
medical tourism industry from a global perspective as well as strategies being
used to generate business opportunities and increase economic growth.
Organised by leading Chinese trade media, Travel Link Daily,
a session addressing new trends in the Chinese travel market will be led by
Renee Hartman, Co-founder of China Luxury Advisors. In the second session,
delegates will be able to learn more about the challenges facing the Chinese outbound travel market from
destination marketing industry representative Dr Grace Pan, International
Director of Tourism and Events Queensland.
A key event for ITB Asia delegates and travel agents,
National Association of Travel Agents (NATAS) returns with the NATAS Travel
Conference 2013 featuring a panel discussion on current industry opportunities
led by Ho Kwon Ping, executive chairman of Banyan Tree Holdings who will
deliver the opening address.
The powerful line-up of events continues with Global
Business Travel Association’s (GBTA) one-day business travel forum where
participants will hear about the latest economic forecasts on business travel
spend in the region, and learn new insights that will help travel professionals
successfully plan for the future.
ITB Asia has also expanded the conference component with a
variety of new sessions to help companies and event planners grow their
businesses.
Mix!, Asia’s creative meetings magazine, is bringing four of
the region’s leading event professionals to ITB Asia to share the secrets of
their success.
Industry heavyweights American Express and micenetASIA will
also join hands and combine their respective expertise to provide delegates
with invaluable tips on how to leverage knowledge on the travel industry to
kick start a meeting programme.
Executives from American Express will also be discussing
research findings from the 2013 Meetings Risk Mitigation Report and provide
guidance on potential risk exposure areas and best practices on managing
meetings the right way.
ITB Asia is also a partner event of TravelRave 2013, a mega
travel and tourism festival week organised by the Singapore Tourism Board.
ITB Asia 2013 will take place at the Suntec Singapore
Exhibition & Convention Centre from 23 to 25 October. Organised by Messe
Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition &
Convention Bureau, ITB Asia features hundreds of exhibiting companies from
Asia-Pacific, Europe, the Americas, Africa and the Middle East, covering
leisure, corporate and MICE travel. Exhibitors from every sector of the
industry, including destinations, attractions, airlines and airports, hotels
and resorts, tour operators and travel related companies are all expected to
attend.
ITB Asia attracts over 8000 attendees including
partners, exhibitors, travel trade buyers, trade visitors and journalists from
around the world. www.itb-asia.com.
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